
PEOPLE. TRANSFORMATION. BUSINESS OUTCOMES.
Effect Group brings together executive People leadership, broad transformation experience and deep implementation and organisational change capability to lead complex business agendas.
Led by Felicity Law, People & Transformation Executive, Effect Group brings an enterprise business lens to the interdependencies across the People function, workforce, operations, customers, technology, risk, cost and performance — ensuring transformation and implementation remain connected to strategic intent and business outcomes.
Felicity Law
People & Transformation Executive
PEOPLE DEPTH | TRANSFORMATION BREADTH | IMPLEMENTATION STRENGTH
THE DIFFERENCE
Where People and Transformation Meet.
Significant transformation rarely belongs to one function.
Strategy reshapes organisations. Technology changes work. New operating models affect structure, capability and leadership. Growth and acquisitions create new organisational demands. Transformation has implications across the People function, workforce, operations, customers, technology, risk, cost and performance.
Effect Group brings together three capabilities that are often considered separately:

PEOPLE
Executive People leadership spanning workforce strategy, work and organisational design, leadership and capability.

TRANSFORMATION
Broad experience across operating models, technology, cyber security, growth, acquisition and integration, and enterprise change.

IMPLEMENTATION
The capability to connect strategy, activity and investment with execution and outcomes, underpinned by deep organisational change capability spanning impacts, risk, readiness and adoption.
Together, they provide an enterprise perspective - understanding the agenda, seeing the implications across the organisation and maintaining focus on the business outcomes transformation is intended to achieve.
EXPERIENCE
Experience Built in Complex Environments.
Effect Group's capability is grounded in Felicity's experience across executive People leadership, enterprise transformation, organisational change and implementation.
She has advised and reported to Boards, partnered with executive teams and led complex agendas across ASX-listed, multinational, national, multi-site and acquired businesses, spanning growth, transformation, integration, technology and organisational change.
Her experience extends from shaping strategy through to implementation and outcomes, across diverse workforces, complex operating environments and significant enterprise agendas.
IMPACT IN PRACTICE
$330M
People and Change leadership for a national technology transformation.
~2,000
Employees integrated following a significant business acquisition.
85%
Workday adoption achieved within four weeks, following 74% adoption in the first week.
51%
Increase in employee engagement within four months of People & Culture strategy implementation.
~$625K
Annual HR cost reduction through transformation of the HR service model and operations.
TRUSTED BY
OUR APPROACH
Implementation with Purpose.
Transformation begins with intent: a business problem to solve, an opportunity to capture or an outcome to achieve.
Implementation is where that intent is realised.
As transformation moves from strategy into execution, however, activity can become the focus rather than the outcome.
Effect Group's approach is to keep implementation connected to purpose, bringing together strategy, people, organisational change and execution so decisions, activity and investment remain aligned to what the organisation set out to achieve.
STRATEGIC INTENT
IMPLEMENTATION
BUSINESS OUTCOME
Successful transformation isn't simply about delivering the plan.
It's about delivering the outcome.
ABOUT
Felicity Law
People & Transformation Executive
Effect Group is led by Felicity Law, a senior People & Transformation executive whose experience spans executive People leadership, enterprise transformation, implementation and organisational change.
Felicity has operated across complex organisational environments, advising and reporting to Boards, partnering with executive teams and leading agendas involving the People function, workforce, operations, technology and broader business change.
Her experience across both People and Transformation enables her to operate beyond a traditional functional lens, bringing deep organisational understanding together with a broader view of the enterprise agenda and what it takes to implement change successfully.
PEOPLE DEPTH
IMPLEMENTATION STRENGTH

TRANSFORMATION BREADTH
ENTERPRISE BUSINESS LENS
CONTACT
Connect with Felicity.
For executive opportunities, People and transformation mandates, or professional conversations, connect with Felicity.







