
PEOPLE. CHANGE. TRANSFORMATION. BUSINESS OUTCOMES.
Effect Group brings together executive People leadership and enterprise change and transformation expertise, focused on strengthening organisational capability and achieving business objectives.
Led by Felicity Law, the practice draws on extensive executive and implementation experience, bringing an enterprise-wide perspective where executive portfolios, priorities, dependencies and risks intersect.
Felicity Law
Executive | People, Change & Transformation
BUSINESS OUTCOMES | ORGANISATIONAL CAPABILITY
THE DIFFERENCE
People, Change & Transformation
Transformation rarely belongs to one function.
Strategy reshapes organisations. Technology changes work. New operating models affect structure, capability and leadership. Growth and acquisitions create new organisational demands. Transformation has implications across the People function, workforce, operations, customers, technology, risk, cost and performance.
Effect Group brings together three complementary areas of expertise:

PEOPLE
Executive People leadership spanning workforce strategy, work and organisational design, leadership and capability.

CHANGE
Enterprise change strategy, change function leadership, governance, organisational readiness, adoption and change capability uplift.

TRANSFORMATION
Experience across complex business transformation involving operating models, technology, cyber security, business growth and acquisition.
Together, these capabilities bring an enterprise-wide perspective, understanding business priorities, recognising their implications across the organisation and maintaining focus on the outcomes transformation is intended to achieve.
EXPERIENCE
Experience Built in Complex Environments.
Effect Group's capability is grounded in Felicity's experience across executive People leadership, enterprise transformation, organisational change and implementation.
She has advised and reported to Boards, partnered with executive teams and led complex agendas across ASX-listed, multinational, national, multi-site and acquired businesses, spanning growth, transformation, integration, technology and organisational change.
Her experience extends from shaping strategy through to implementation and outcomes, across diverse workforces, complex operating environments and significant enterprise agendas.
IMPACT IN PRACTICE
$330M
People and Change leadership for a national technology transformation.
~2,000
Employees integrated following a significant business acquisition.
85%
Workday adoption achieved within four weeks, following 74% adoption in the first week.
51%
Increase in employee engagement within four months of People & Culture strategy implementation.
~$625K
Annual HR cost reduction through transformation of the HR service model and operations.
TRUSTED BY
OUR APPROACH
From strategic intent to business outcomes.
Transformation begins with intent: a business problem to solve, an opportunity to capture or an outcome to achieve.
Implementation is where that intent is realised.
As transformation moves from strategy into execution, however, activity can become the focus rather than the outcome.
Effect Group's approach is to keep implementation connected to purpose, bringing together strategy, people, organisational change and execution so decisions, activity and investment remain aligned to what the organisation set out to achieve.
STRATEGIC INTENT
IMPLEMENTATION
BUSINESS OUTCOME
Successful transformation isn't simply about delivering the plan.
It's about delivering the outcome.
ABOUT
Felicity Law
Executive | People, Change & Transformation
Felicity operates at executive level across People, change and transformation, connecting business strategy and transformation objectives with the organisational capability and changes required to achieve intended business outcomes.
Her experience includes leading People and change functions, aligning organisational and workforce priorities with business strategy, and leading the people and organisational dimensions of complex transformation.
She has worked with Boards, CEOs and executive teams, bringing an enterprise-wide perspective where executive portfolios, priorities, dependencies and risks intersect.
Felicity combines executive People leadership with extensive change implementation capability, spanning organisational readiness, adoption, governance and change capability uplift.
PEOPLE DEPTH
IMPLEMENTATION STRENGTH

TRANSFORMATION BREADTH
ENTERPRISE BUSINESS LENS
CONTACT
Connect with Felicity.
For executive appointments, People leadership, enterprise change and transformation opportunities, or professional conversations, connect with Felicity.







